TESTIMONIALS 

The core values of Ajax are Loyalty and Trust.  
 
The following Testimonials have been provided by a number of our existing clients 
 
SIMON WAINWRIGHT 
Managing Director Reinsurance Group of America (UK) 
Advice is exceptional... 
 
I have known Andy for over 20 years, first as a colleague and then for 5 years as a client. In the context of being a client of Ajax, I cannot fault Andy and his small, dedicated highly professional team. The service is second to none, the attention to detail is meticulous and the advice is exceptional. 
 
In a relatively short period of time my finances have been transformed; my pension pots tidied up, an investment strategy which has worked and advice which has seen me optimise my tax position.  
 
Beyond this, Andy is a personable, straight-talking individual who demonstrates those old-fashioned traits of integrity and character which never go out of style. 
 
 
STEVEN PARTRIDGE 
Retired PwC Tax Partner 
An amazing job… 
 
When I first appointed Andy, over 10 years ago, my investments had been poorly managed and I was desperate for someone to steady the ship. Andy went above and beyond. Not only did he put my pension plan on a proper footing, he took real ownership of my portfolio. I felt he really stood by all of his advice and investment recommendations to me. 
 
Andy provides me with a truly personal service. I was not just another client, or another person on the list. He put himself in my position and we have worked as a team from day one onwards. 
 
Ten years on and my portfolio has been transformed. But what has not changed is Andy’s enthusiasm and commitment, which is as fresh now as when we first met.  
“Thank you Andy, for the amazing job you have done for me, long may it continue!” 
 
 
CHRISTOPHER & INGRID HARRIS 
Buckinghamshire 
Has the qualities we look for... 
 
I first met Andy when he presented a talk on Pensions to the company I was running at the time – I have to say that many of those attending the presentation were not looking forward to it – but Andy made it interesting and stimulating and even amusing and we were all left with the view that Andy knew his subject but not only that, he could put it across to his audience in a way that they understood and felt comfortable with. 
 
That was 2010 and Andy has looked after our investments since then. In my view Andy has all the qualities that I look for in an advisor: he knows his subject comprehensively, he is up to the minute with any new legislation or potential legislation and advises on the most effective course of action; he is proactive in contacting us and happy to receive calls if there is anything we don’t understand. 
 
There are many people who would position themselves as a competitor to Andy however it is all about People and I appreciate and acknowledge his customer care and customer service ethic which gives us confidence that we are being advised by the right person. 
 
 
STEVE ANSELL 
Director, Sentek Solutions Ltd 
Highly knowledgeable and efficient... 
 
I was first introduced to Andy around 4 years ago by our Company Accountants. I immediately warmed to his personable manner and his pleasantly relaxed and pragmatic approach to our discussion regarding my finances & what he may be able to do to help me. 
 
The recommendations I have received from him thus far regarding my financial affairs have been thoroughly sound and it is abundantly obvious that he is extremely knowledgeable and very technically competent within his field, across a wide range of financial matters. 
 
I have now asked Andy to assist with my mother’s affairs, with regard to both her finances and estate planning, since my father’s death. For someone who has always worried about decision making on money matters, Andy explains each situation to my mother in a very logical and calm fashion, without ever over-burdening her with complex financial terms & jargon. She now fully trusts Andy to assist with the management of her finances. In addition to this, the team he works with at Ajax are highly knowledgeable and efficient and things get done quickly, smoothly and with the minimum of fuss. 
 
To end, I’d have no hesitation in recommending Andy & his team at Ajax. 
 
 
DR RICHARD NICOL & ROSEMARY NICOL 
Suffolk 
It provides me with great comfort… 
 
My wife and I were introduced to Andy Ayers by our Solicitors at the time of updating our Wills where it became clear that we needed reliable advice on our investments and tax planning. 
 
To be frank, we were sceptical that anything would come of our first meeting as we had been disappointed with independent advisors in the past. We found Andy very different from the outset, he was keen to get to know us as individuals, understand our family situation and financial imperatives. There was no hard sell. He took the time to take a detailed look at our broad, and somewhat disorganised, range of investments, insurances etc before giving us clear advice in his friendly and informal way on what to change, modify or hold. 
 
Over the years that he has been helping us, in addition to enjoying our regular meetings with him, his advice has been sound, fees competitive, and the good returns we have enjoyed have been fully in line with his predictions and our financial objectives. The various, quite involved, transactions that Andy and his Ajax colleagues have undertaken for us have all been carried out efficiently and accurately. 
 
Andy has also been kind enough to assist our Son with better understanding his Company Pension scheme and has helped us to establish long-term investments for our Grandchildren. It provides me with great comfort, knowing that if I am ever unable to participate in the decision-making process, there is a valued and trusted professional who will support and guide my wife and family with any future financial challenges that they may ultimately face. 
 
I now find our finances so much easier to manage and trust completely that he prioritises our interests, and those of our family above all else. 
 
 
DR MICHAEL LORD & PENNY LORD 
Partner, Intellectual Property Attorney Firm (City of London) 
Attentive, responsive, helpful and pragmatic… 
 
Andy has handled my personal financial affairs for a number of years, following an introduction from a friend. From day one, he has demonstrated an impressive breadth of knowledge about investments and related financial matters. My trust in him has been well rewarded, through the growth he has helped me to achieve. 
 
In my view, Andy is an exceptional IFA because he possesses a rare set of qualities: he is passionate about his work, he is attentive, responsive, helpful and pragmatic. He understands that client service is built upon personal relationships. He really takes the time to get to know and understand his clients through regular meetings and a genuine, personable style that encourages a broader discussion on issues. 
 
Meeting up with Andy is always informative, enjoyable and relaxed. I would say Andy’s client service is first class – demonstrated perhaps by the number of clients who, like me, work in the professional services sector and have chosen to give testimonials. I have also been happy to refer a colleague to him, who is now also benefitting from Andy’s comprehensive service. 
 
Finally, I must give a well-deserved acknowledgement here for his support team in the office, who deliver to the same high standards. 
 
 
QUENTIN HUMBERSTONE 
Retired PwC Partner 
Clear, honest and straightforward... 
 
From the customers point of view you need an IFA who is both competent and personable, fortunately Andy is more than this. 
 
On the business side he is knowledgeable about his job and always well briefed on your particular situation. More often than not he initiates the meetings, is comprehensive and detailed about what needs to be considered, is patient and then quick to deliver. Importantly he also recognises when you need to consult with other professionals. I have always found him to be clear, honest and straightforward. He has good support and uses a good platform. The results speak for themselves. 
 
Personally he is easy going but not casual, with a naturally happy disposition. He is sociable, good in company and helpfulness is in his DNA (nothing has ever been too much trouble). He is punctual but there is no sense of an allotted time slot. Good family values. 
 
 
NIGEL & POLLY WATSON 
Hertfordshire 
Highly recommended ... 
 
I was introduced to Ajax by solicitors acting on behalf of my mother, following the death of my late father. Andy came highly recommended and this gave our family the reassurance to meet with him. 
 
This belief proved to be well placed, as the advice offered was given in a professional and empathetic manner and with a personal touch which was very much needed. As a result of these initial discussions, my wife and I also decided to engage Ajax to handle our affairs.  
 
Whilst our requirements are different to those of my mother, having one trusted source of advice has allowed the alignment of decisions when required and for our families overall position to be considered. 
 
Andy provides us with the expertise and efficient professional advice that we require whilst maintaining a personal and intimate service that is not easily found. 
 
 
PAUL & JANET NOAKES 
Surrey 
My portfolio has grown at a far healthier rate than market conditions... 
 
I have no hesitation in recommending Andrew Ayers as a Financial Advisor. He has been looking after my affairs for a number of years and as well as always offering sound and easily understandable advice, he has ensured that my portfolio has grown at a far healthier rate than the market conditions. So much so that my wife has recently also transferred her affairs and funds into Andy’s care. 
 
As well as the usual investment advice, he has also been very helpful in recommending other professional help when needed such as mortgage brokers etc. 
 
He is 100% reliable and I particularly like his warm and approachable personality, which make our meetings very enjoyable and a marked change from other very dry and dour advisors I have used in the past. 
 
Above all, it is his honesty and integrity which shine through in his dealings and these are prerequisites for any financial advisor in my opinion. 
 
 
LOUISE LONG 
Partner at Birketts Solicitors, Ipswich 
Understands my financial goals... 
 
I have used Andy as an Independent Financial Advisor in a personal and professional capacity for several years. I was initially struck by his friendly approach, as he really took the time to understand my financial goals and attitude towards risk and reward. 
 
Finding a Financial Adviser who acts with honesty and integrity is essential for peace of mind and over the years, Andy has always acted with my best interests at heart. Under his guidance and thoughtful analysis, I have achieved pleasing financial returns on my investments, which are testament to his technical competence. 
 
I am regularly kept informed of developments but not bothered unnecessarily. Added to which, he has always answered any questions quickly and clearly without baffling me with industry jargon. 
 
 
SIMON WAINWRIGHT 
Managing Director Reinsurance Group of America (UK) 
Advice is exceptional... 
 
I have known Andy for over 20 years, first as a colleague and then for 5 years as a client. In the context of being a client of Ajax, I cannot fault Andy and his small, dedicated highly professional team. The service is second to none, the attention to detail is meticulous and the advice is exceptional. 
 
In a relatively short period of time my finances have been transformed; my pension pots tidied up, an investment strategy which has worked and advice which has seen me optimise my tax position.  
 
Beyond this, Andy is a personable, straight-talking individual who demonstrates those old-fashioned traits of integrity and character which never go out of style. 
 
 
CHRISTOPHER & INGRID HARRIS 
Buckinghamshire 
Has the qualities we look for... 
 
I first met Andy when he presented a talk on Pensions to the company I was running at the time – I have to say that many of those attending the presentation were not looking forward to it – but Andy made it interesting and stimulating and even amusing and we were all left with the view that Andy knew his subject but not only that, he could put it across to his audience in a way that they understood and felt comfortable with. 
 
That was 2010 and Andy has looked after our investments since then. In my view Andy has all the qualities that I look for in an advisor: he knows his subject comprehensively, he is up to the minute with any new legislation or potential legislation and advises on the most effective course of action; he is proactive in contacting us and happy to receive calls if there is anything we don’t understand. 
 
There are many people who would position themselves as a competitor to Andy however it is all about People and I appreciate and acknowledge his customer care and customer service ethic which gives us confidence that we are being advised by the right person. 
 
 
DR RICHARD NICOL & ROSEMARY NICOL 
Suffolk 
It provides me with great comfort… 
 
My wife and I were introduced to Andy Ayers by our Solicitors at the time of updating our Wills where it became clear that we needed reliable advice on our investments and tax planning. 
 
To be frank, we were sceptical that anything would come of our first meeting as we had been disappointed with independent advisors in the past. We found Andy very different from the outset, he was keen to get to know us as individuals, understand our family situation and financial imperatives. There was no hard sell. He took the time to take a detailed look at our broad, and somewhat disorganised, range of investments, insurances etc before giving us clear advice in his friendly and informal way on what to change, modify or hold. 
 
Over the years that he has been helping us, in addition to enjoying our regular meetings with him, his advice has been sound, fees competitive, and the good returns we have enjoyed have been fully in line with his predictions and our financial objectives. The various, quite involved, transactions that Andy and his Ajax colleagues have undertaken for us have all been carried out efficiently and accurately. 
 
Andy has also been kind enough to assist our Son with better understanding his Company Pension scheme and has helped us to establish long-term investments for our Grandchildren. It provides me with great comfort, knowing that if I am ever unable to participate in the decision-making process, there is a valued and trusted professional who will support and guide my wife and family with any future financial challenges that they may ultimately face. 
 
I now find our finances so much easier to manage and trust completely that he prioritises our interests, and those of our family above all else. 
 
 
NIGEL & POLLY WATSON 
Hertfordshire 
Highly recommended ... 
 
I was introduced to Ajax by solicitors acting on behalf of my mother, following the death of my late father. Andy came highly recommended and this gave our family the reassurance to meet with him. 
 
This belief proved to be well placed, as the advice offered was given in a professional and empathetic manner and with a personal touch which was very much needed. As a result of these initial discussions, my wife and I also decided to engage Ajax to handle our affairs.  
 
Whilst our requirements are different to those of my mother, having one trusted source of advice has allowed the alignment of decisions when required and for our family's overall position to be considered. 
 
Andy provides us with the expertise and efficient professional advice that we require whilst maintaining a personal and intimate service that is not easily found. 
 
 
LOUISE LONG 
Partner at Birketts Solicitors, Ipswich 
Understands my financial goals... 
 
I have used Andy as an Independent Financial Advisor in a personal and professional capacity for several years. I was initially struck by his friendly approach, as he really took the time to understand my financial goals and attitude towards risk and reward. 
 
Finding a Financial Adviser who acts with honesty and integrity is essential for peace of mind and over the years, Andy has always acted with my best interests at heart. Under his guidance and thoughtful analysis, I have achieved pleasing financial returns on my investments, which are testament to his technical competence. 
 
I am regularly kept informed of developments but not bothered unnecessarily. Added to which, he has always answered any questions quickly and clearly without baffling me with industry jargon. 
 
 
STEVEN PARTRIDGE 
Retired PwC Tax Partner 
An amazing job… 
 
When I first appointed Andy, over 10 years ago, my investments had been poorly managed and I was desperate for someone to steady the ship. Andy went above and beyond. Not only did he put my pension plan on a proper footing, he took real ownership of my portfolio. I felt he really stood by all of his advice and investment recommendations to me. 
 
Andy provides me with a truly personal service. I was not just another client, or another person on the list. He put himself in my position and we have worked as a team from day one onwards. 
 
Ten years on and my portfolio has been transformed. But what has not changed is Andy’s enthusiasm and commitment, which is as fresh now as when we first met.  
“Thank you Andy, for the amazing job you have done for me, long may it continue!” 
 
 
STEVE ANSELL 
Director, Sentek Solutions Ltd 
Highly knowledgeable and efficient... 
 
I was first introduced to Andy around 4 years ago by our Company Accountants. I immediately warmed to his personable manner and his pleasantly relaxed and pragmatic approach to our discussion regarding my finances & what he may be able to do to help me. 
 
The recommendations I have received from him thus far regarding my financial affairs have been thoroughly sound and it is abundantly obvious that he is extremely knowledgeable and very technically competent within his field, across a wide range of financial matters. 
 
I have now asked Andy to assist with my mother’s affairs, with regard to both her finances and estate planning, since my father’s death. For someone who has always worried about decision making on money matters, Andy explains each situation to my mother in a very logical and calm fashion, without ever over-burdening her with complex financial terms & jargon. She now fully trusts Andy to assist with the management of her finances. In addition to this, the team he works with at Ajax are highly knowledgeable and efficient and things get done quickly, smoothly and with the minimum of fuss. 
 
To end, I’d have no hesitation in recommending Andy & his team at Ajax. 
 
 
DR MICHAEL LORD & PENNY LORD 
Partner, Intellectual Property Attorney Firm (City of London) 
Attentive, responsive, helpful and pragmatic… 
 
Andy has handled my personal financial affairs for a number of years, following an introduction from a friend. From day one, he has demonstrated an impressive breadth of knowledge about investments and related financial matters. My trust in him has been well rewarded, through the growth he has helped me to achieve. 
 
In my view, Andy is an exceptional IFA because he possesses a rare set of qualities: he is passionate about his work, he is attentive, responsive, helpful and pragmatic. He understands that client service is built upon personal relationships. He really takes the time to get to know and understand his clients through regular meetings and a genuine, personable style that encourages a broader discussion on issues. 
 
Meeting up with Andy is always informative, enjoyable and relaxed. I would say Andy’s client service is first class – demonstrated perhaps by the number of clients who, like me, work in the professional services sector and have chosen to give testimonials. I have also been happy to refer a colleague to him, who is now also benefitting from Andy’s comprehensive service. 
 
Finally, I must give a well-deserved acknowledgement here for his support team in the office, who deliver to the same high standards. 
 
 
QUENTIN HUMBERSTONE 
Retired PwC Partner 
Clear, honest and straightforward... 
 
From the customers point of view you need an IFA who is both competent and personable, fortunately Andy is more than this. 
 
On the business side he is knowledgeable about his job and always well briefed on your particular situation. More often than not he initiates the meetings, is comprehensive and detailed about what needs to be considered, is patient and then quick to deliver. Importantly he also recognises when you need to consult with other professionals. I have always found him to be clear, honest and straightforward. He has good support and uses a good platform. The results speak for themselves. 
 
Personally he is easy going but not casual, with a naturally happy disposition. He is sociable, good in company and helpfulness is in his DNA (nothing has ever been too much trouble). He is punctual but there is no sense of an allotted time slot. Good family values. 
 
 
PAUL & JANET NOAKES 
Surrey 
My portfolio has grown at a far healthier rate than market conditions... 
 
I have no hesitation in recommending Andrew Ayers as a Financial Advisor. He has been looking after my affairs for a number of years and as well as always offering sound and easily understandable advice, he has ensured that my portfolio has grown at a far healthier rate than the market conditions. So much so that my wife has recently also transferred her affairs and funds into Andy’s care. 
 
As well as the usual investment advice, he has also been very helpful in recommending other professional help when needed such as mortgage brokers etc. 
 
He is 100% reliable and I particularly like his warm and approachable personality, which make our meetings very enjoyable and a marked change from other very dry and dour advisors I have used in the past. 
 
Above all, it is his honesty and integrity which shine through in his dealings and these are prerequisites for any financial advisor in my opinion. 
 
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